Throughout this course, I have learned a number of communication ethics issues and approaches. I plan to incorporate my studies into my personal, professional, and even academic life. The overarching theme that I received during the semester is the importance of acknowledging difference and learning from it. Arnett, Fritz, and Bell (2009) state, “Communication ethics is the call to learn about differing views of the good assumed by differing positions” (p. 213). The very essence of communication ethics is realizing that various definitions of the “good” coexist in our society.
This concept resonates with me because it brings up diversity and inclusion. As a marketing and communications professional, I must always consider the audience, what they need, and how to reach them. This involves constantly putting myself in the shoes of others to recognize how they would best receive a particular message based on what they consider to be “good.” For instance, I recently designed an infographic for our school-based telehealth program. In this piece I highlighted that the program would allow students to stay in school, and parents to stay at work. For students, it seemed most obvious to me to include graphics of a backpack, chalk board, ruler, and scissors; however, selecting images for the parents was a challenge. I initially used a laptop, cup of coffee, pen, and sticky notes. One of my colleagues brought it to my attention that these selections were biased and only represented parents who work white-collar jobs.
In this situation, it was necessary for me to take a step back and really reflect. In the midst of creating an infographic I assumed that most parents worked office jobs, but the truth of the matter is that there are an array of occupations. Since then, I have begun working on an alternate version to include characteristics of blue-collar jobs as well.
“The goal is to learn from alterity, from that which is outside us, outside what we expect to understand within conventional expectations” (Arnett, Fritz, & Bell, 2009, p. 218). I learned a lot from this suggestion and it will definitely impact my future work. This instance along with this course have taught me to consider more than just my own “good,” and reflect on ways to improve message delivery in all aspects of my life.
Arnett, R. C., Fritz, J. M. H. & Bell, L. M. (2009). Communication ethics literacy: Dialogue and difference. Los Angeles, CA: Sage Publications, Inc.
